Conclusion of the first successful in-person packXplore conference


Healdsburg, California, May 27, 2022 – Produced by Wine Industry Network (WIN), packXplore, a conference dedicated to helping wineries and wine brands discover and navigate the vast world of wine packaging, took place on May 25, 2022 at the Hyatt Regency Sonoma Wine Country.

The conference kicked off with a session on performance by package type and emerging market trends presented by Peggy Gsell, Client Business Partner at NeilsenIQ, and Meghan Sheldon, Innovative Director / BASES BevAl Team. This was followed by Dennis Sones, Vice President of Sales and Marketing at ByQuest, who shared how wine brands could rethink the way they go to market, such as breaking free from the traditional idea that a certain wine varietal must conform to a particular bottle profile. . Social media expert Shana Bull explained how brands can create a consumer experience with wine packaging.

Dennis Sones, Vice President of Sales and Marketing / ByQuest

The afternoon featured the Innovation Showcase, where six industry experts showcased their latest wine packaging innovations, with a focus on how they will make a difference to the wine quality, consumer engagement or sustainability goals. Affinity Creative Group closed the day with case studies of brands that have evolved their packaging; the presentation detailed their strategic considerations, challenges and opportunities that drove the design decisions.

Attendees had the opportunity to visit exhibiting wine packaging companies, enjoy a magnificent alfresco lunch prepared by the chef of the Hyatt Regency (which was sponsored by Monvera Glass Decor) and attend a special end-of-day networking evening featuring local wines.

“When it comes to packaging and all the innovations that take place in this part of the business, these are conversations and demos that need to happen and be seen in person. We look forward to continuing our goal of bringing highlight and share the best wine business advice available,” said George Christie, President and CEO of Wine Industry Network.

To see more details about the event, visit

Creative Affinity Group

About Wine Industry Network (WIN):

Network of wine sectors is THE business resource for the North American wine industry sharing news and information, providing product and service resources, and providing education and industry networking opportunities.


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