Available at all 30 Roadchef locations across the UK (with annual footfall of 50 million visitors), it’s the latest project run by members of the National Cup Recycling Scheme, which aims to speed cup recycling at take away across the UK.
The program will launch 65 new recycling units, designed by Unisan UK, which consumers can use to easily separate their cups, lids and leftover drinks before throwing them away for recycling.
The cups will then be transported through Costa Coffee stores and processed in specialist facilities, including James Cropper’s CupCycling facility, where they will be processed into luxury paper and packaging using FibreBlend Upcycled technology.
Speaking about the project, Richard Burnett, Head of Technology and Innovation at James Cropper, said: “Creating a second life for valuable resources and materials that are considered difficult to recycle is hugely rewarding for us.
“We are delighted to be part of Roadchef’s commitment to providing circular solutions that reduce waste, which is very much in line with our own commitment to the war on waste through class-leading fiber blend innovation. world. Using our CupCycling expertise, we are able to transform the paper cups used at their gas stations into beautiful new papers for stationery and packaging.
Laurence Webb, Head of Sustainability at Costa Coffee, said: “This exciting project helps us achieve both of these goals and we look forward to seeing how consumers respond so we can further optimize and boost recycling across the country. “
Helen McFarlane, Senior Sustainability Consultant at McDonald’s, said, “We are delighted to be working with our partners on this exciting project. We’re committed to making it even easier for on-the-go consumers to give their cups a second life, and this is the next step in that journey. We hope that by placing these highly visible bins in some of our most visited locations, we can spread the message that coffee cups can be recycled, and we will continue to encourage people to return their cups to our restaurants at across the country. ”
Mike Jackson, Director of Supply Chain Management and Head of Charity at Roadchef, added: “Our joint initiative with Costa Coffee and McDonald’s UK will bring significant change and I am delighted that our businesses are coming together to achieve a goal so important to all of us. Not only will we be recycling coffee cups across all of our 30 locations, but we are also working on plans to turn recycled cups into notebooks to be sold at our motorway service areas. It’s a closed-loop initiative like this that we really focus our efforts on because they have the potential to take radical steps towards zero waste.
Hannah Osman, National Cup recycling manager for Valpak, said that to date, the National Cup recycling program has recycled nearly 167 million coffee cups.