Digital labels and packaging on the Fujifilm B1 digital press

Fine-tuning color process for intricate designs made possible by Fujifilm Digital Photo Technology

Liberty luxury home goods brand and paint manufacturer Farrow & BallI collaborated to launch a range of limited edition pewter models, which were printed using Fujifilm’s Acuity B1 digital press for metal decorating. Each box design, comprised of multiple colors, had to match the exact colors of the Farrow & Ball brand, as well as the intricate shades and designs of the textile fabrics produced by Liberty. Tin specialist William Say & Co manufactures the 57mm wide lever-lid tins, which can hold 100ml of paint, at their site in Bermondsey, London.

Commenting on the success of the project, Stuart Wilkinson, Sales and Marketing Director at William Say & Co, said: “This is an important milestone for William Say & Co and for the industry as a whole. Having been personally involved in the development stages over the past two years performing various trials and tests with Fujifilm, we were extremely pleased to be able to use this new digital technology to successfully deliver such a complex print project for our client Farrow & Ball. I think everyone will agree that these new boxes are absolutely fantastic.

William Say & Co’s supplier, Tinmasters, printed the intricate designs with its Acuity B1 press. Brand managers from Liberty and Farrow & Ball were present during the color adjustment process, which involved more than 70 precise adjustments of 25 colors in less than four hours.

Fuji film
Inkjet technology pioneer Fujifilm has entered into an ongoing partnership with the UK’s largest specialist metal packaging printing company, Tinmasters, in 2020

Richard O’Neill, CEO of Tinmasters, explained: “There are a number of factors that would have been very difficult from a lithographic point of view. The repeats for this project are likely to be 200 sheets with six different designs on each sheet. Designs are not suitable for composite printing where you buy a lithographic press and place different designs on one sheet to try and increase run lengths. That wasn’t what Liberty was doing here; they randomized the designs, but each design was very different with different colors.

“We compose intricate printed patterns, randomized on the sheets. It would not only have been expensive to print the lithograph, but nearly impossible to do what Liberty wanted due to the complexity of the patterns and the criticality of the colors.

Oliver Mills, Technical Marketing Specialist at Fujifilm Wide Format Inkjet Systems, said: “We are delighted to see Fujifilm’s inkjet technology contributing to the realization of another creative metal packaging project. Limited edition projects like this simply aren’t possible using lithographic technology and, until now, digital alternatives have lacked the necessary quality. Fujifilm’s Acuity B1 digital inkjet press redefines the creative possibilities for metal packaging companies and the brands they serve.

Since the beginning of October, the six models of boxes filled with paint have been presented in Liberty stores alongside its textile fabrics. The boxes are also sold in Farrow & Ball showrooms, as well as on its website.

In 2020, when Fujifilm and Tinmasters began their collaboration for digital metal decoration, Kevin Jenner, commercial director of the industrial department of Fujifilm Specialty Ink Systems, said: “I think the transition from analog to digital in decoration metallic is a few decades behind the graphics industry. , where we have been developing and refining our inkjet technologies for 20 years. It’s a fairly homogenous market, with all the major players producing very similar applications with similar kit, so this represents a unique opportunity.

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