Ferrero tests recyclable displays

Ferrero tests recyclable displays

Ferrero Australia tests 100% recyclable Kinder Bueno point of sale displays. Developed in partnership with Think about the display, the screens were designed to save more than 10,000 m2 of plastic.

A total of 3,000 new trash cans, featuring biodegradable varnish, will be on display in retail stores across Australia by August. This move will be Ferrero Australia’s first attempt at 100% recyclable displays, with each bin expected to save 3.75m2 of plastic.

While in-store shoppers won’t notice a difference, environmentally conscious consumers should welcome the switch to 100% recyclable materials, unlike polypropylene plastic which goes to landfill at the end of the product’s lifecycle.

The initiative is part of Ferrero sustainability strategy to reduce the company’s carbon footprint by 2030. Recyclable bamboo molded clips are another initiative currently being tested to replace plastic Corr-A-Clips in Nutella towers to further reduce plastic going to landfill .

Ferrero’s commitment to sustainability has been recognized locally, with the company being named a finalist for the Business Leadership Award at the New South Wales Green Globe Environment Awards in 2019.


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