By JOHN REID BLACKWELL, Richmond Times-Dispatch
RICHMOND Go. (AP) – Millions of leafy green plants now growing in a greenhouse in Goochland County have their roots in an idea that was planted almost five years ago.
The co-founders of Greenswell Growers, which produces edible greens on a large indoor farm in West Creek Office Park in Goochland, initially came together out of a desire to provide fresher, more nutritious produce for those in need. food insecurity in the Richmond area. region.
The founders of Greenswell are Charles “Chuck” Metzgar, former managing director of human resources consulting firm Mercer; Doug Pick, president and CEO of Feed More, the anti-hunger agency that runs Virginia’s largest food bank; and John May, a retired tech industry professional and President and CEO of the Center for Innovation and Development in Kilmarnock.
âThe very simple story, at 40,000 feet, is that Doug Pick needed more product from Feed More,â said Metzgar, a longtime friend of Pick’s who wanted to help Feed More get those resources.
âWe were going to go to the farmers in the state of Virginia – the field growers – to find the product,â Metzgar said. âWe searched for almost a year. “
However, they couldn’t find enough products to meet Feed More’s needs.