There is a lot of optimism in the high interest paper bottle market which is focused on continued traction with brand owners. Yet doubts remain on the part of consultants and others about the sustainability value of the format.
On the bright side, the format is unmistakably in growth mode: the paper bottle market is expected to grow at a CAGR of around 7% over the forecast period 2022-2030, according to market research published in October by Research Nester.
The report notes that the PET beverage bottle is falling out of favor due to widespread environmental awareness. According to a UN Environment report, a million plastic bottles are purchased every minute, most of which end up in landfills and oceans, as only 9% of plastic waste is recycled.
“Paper bottles offer a green alternative to plastic bottles because they are biodegradable and do not harm the environment,” the report says, stressing that it is a major driver of the market. There is a growing wave of plastic replacements, especially through alternatives to paper, including cups, straws, bags and a range of packaging.
The biggest growth market for paper bottles is expected to be water.
While growth is distributed globally, âthe Asia-Pacific region is [expected] to witness notable growth during the forecast period due to increasing government initiatives to reduce pollution and promote adoption of environmentally friendly products. For more on the report, see Paper bottle market.
Another favorable aspect is brand membership.
Brands adopt Frugal Bottle.
Since launching in June 2020 with a red wine, 3Q (shown above) from Cantina Goccia, Frugalpac has seen strong sales and interest from beverage producers around the world. A range of wines, spirits and olive oils use this format, which claims to reduce the carbon footprint by 84% compared to glass bottles and is five times lighter. The frugal bottle is made from 94% recycled cardboard with a food grade plastic sleeve to contain the liquid.
Feedback from industry and consumers continued to be so overwhelmingly positive that they prompted Cantina Goccia to plan to release two more wines in the Frugal Bottle in early 2022, a white wine and a rosÃ©. About 80% of the brand’s wine has already passed from glass to paper bottle.
Frugal bottles are now also used by a number of brands, including The English Vine, the American Signal 7 and the Spanish Planet B for wines; NB Distillery and Silent Pool for gin; and Evviva and AONES for olive oil.
Launches are coming for new markets, including Russian vodka and honey soap.
Frugalpac reports requests from 55 other international brands, contract packing and packaging companies to purchase Frugal bottle assembly machines in the coming months.
âThe increased interest in our paper Frugal Bottle over the past few weeks has been incredible,â says Malcolm Waugh, Managing Director of Frugalpac. âIt appears that rising gas prices and global supply issues for glass bottles have prompted beverage producers to consider more sustainable alternatives. “
Strong demand forced Frugalpac to plan to open a new Frugal bottle factory in Ipswich, UK.
In the accompanying slideshow gallery, you’ll find a diversity of comments from two customers who own the Frugalpac brand and a diverse group of six industry professionals on the sustainable value of paper bottles. Their evaluations are decidedly mixed.