Westfalia Fruit obtains Carbon Measured certification for avocados in the UK market


Westfalia Fruit said it has achieved carbon measurement certification for its South African avocados sold in the UK, as well as its range of other products sold in South Africa, including avocado, oil, avocado and guacamole.

Westfalia, which had consulted with global experts on climate change, said it is firmly committed to sustainability throughout the supply chain, seeking “better ways to work for the benefit of our planet. “. Its mission has been to identify hot spots within the chain.

“Our business is directly affected by the complexities of climate change,” said Westfalia Fruit Group CEO Alk Brand. “We realize the need for mass action to meet this challenge. This is why we have chosen to work in collaboration with several like-minded companies, such as the Carbon Trust, to analyze the impact of our products. This is just one step we are taking in our continued commitment to the environment and sustainability that should result in us becoming ‘carbon neutral for life’ by 2049. ”

To be eligible for this Carbon Trust Product Footprint label, Westfalia’s footprint must be guaranteed from the company to the consumer and meet the PAS 2050 specifications, which assess the greenhouse gas emissions of its products throughout the cycle. of life.

“We have been working with Westfalia Fruit on their sustainability program since 2019,” said Hugh Jones, Managing Director of Carbon Trust Advisory. “It’s great to have certified the carbon footprint of Westfalia’s South African market products and British market avocados with the Carbon Measured label as part of its sustainability journey.

Sustainability is a primary part of Westfalia’s commitment to the environment which includes measured agricultural practices and production processes, water conservation policies and a lean approach to its estates. Not only does he carefully select cultivars suitable for specific regions and climates, he limits the use of chemicals and is constantly working on biological and safe control programs. He then ensures that his workforce is made aware of these practices.

“Our goal is to make our environmental commitments an integral part of our day-to-day operations,” says Johnathan Sutton, Head of Safety and Environment at Westfalia Fruit Group. “We are actively looking for ways to continually improve our environmental performance. “

The process of ensuring the sustainability of the carbon cycle of a singular product is daunting. Avocados, for example, need to be evaluated from seed to young trees in the nursery.

‘The transport of trees to the orchard, energy consumption and pest and disease control used in orchards, upstream transport of agricultural inputs, emissions from packaging materials and emissions from the Disposal of packaging and organic waste must all be considered, ”the company says.

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