Zeus acquires Ireland’s oldest packaging company


Packaging company Zeus has acquired JJ O’Toole as part of its series of strategic acquisitions.

Ireland’s oldest packaging company, JJ O’Toole, currently employs 25 people and counts Dunnes Stores, Brown Thomas and Newbridge Silverware among its customers.

Zeus is on track to become the world’s largest single-shareholder packaging company by 2023.

Last month, Zeus announced the acquisition of two companies in the UK for more than 25 million euros.

The Swanline Group and its sister company BoxMart have total sales of over €30 million and have strengthened Zeus’ position in the retail packaging, food and beverage and of e-commerce.

Zeus estimates to reach 500 million euros in annualized revenues in 2023. In 2022, the annualized revenues expected for Zeus are expected to exceed 400 million euros.

Zeus also acquired Canadian agricultural supply company Agri-Flex this year.

In the previous nine months, Zeus added an additional €60 million in revenue through acquisitions.

Brian O’Sullivan, Founder and Owner of Zeus, said: “As two strong Irish companies coming together, we are now in a stronger position than ever, enabling us to continue to deliver innovative and sustainable solutions to our combined customer base.

“Zeus also remains on track to become the world’s largest single-shareholder packaging company by 2023,” he added.

Vicki O’Toole, Owner and Managing Director of JJ O’Toole, said, “JJ O’Toole has an incredible story of survival and success with a kaleidoscope of wonderful stories.

“The business has been Ireland’s center of packaging excellence for over a century with an outstanding reputation, backed by an exceptionally loyal customer base, many of whom have remained with the business for over 40 years.

“I am extremely proud and honored to have successfully led the company into its 108th year. Selling JJ O’Toole was a very emotional decision, but I believe the time has come and I am confident that the business will continue its successful journey under the robust and global umbrella of Zeus,” she added.

Zeus customers include stores such as Lidl and Harrods, as well as companies such as Ryanair and McDonalds.

Founded by Fermoy man O’Sullivan in 1998, Zeus now employs more than 870 people worldwide.

The company operates from 47 locations worldwide, including Ireland, UK, Germany, Spain, Poland, Eastern Europe, New Zealand, Canada, China and Australia.


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